Monday, December 04, 2006

Things No Author Wants to Hear

In a blurb in the September 2006 LOCUS, I found a blurb describing the ongoing merger of the British bookselling chains Waterstone's & Ottaker's. Apparently, about 30% of Ottaker's stock has to be "sold, pulped, or returned during the process of converting the stores." Here's the revealingly descriptive language Waterstone's PR flak used:

"[A]bout 30% of the stock needs improving; it can be broken down as roughly 5% that is dead and of no use to anyone, 10-15% that is dead range but is still saleable and the balance as excess copy depth."

My heart goes out to those authors whose work is "dead and of no use to anyone," but I'm also curious about how something can be "dead range" but "still saleable." Many of my favorite authors would probably be described as the reverse: unsaleable, but not dead range.

Stumble Upon Toolbar

No comments: